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Researcher Profile

About the guy who wrote this

Hi. I'm Chad. I wrote a book about men, which is a strange thing to do, because I am one. Think of it less as research and more as a confession with footnotes.

Here is what qualifies me: I have been embedded with the subjects of this field guide my entire life. I have stood in garages holding a beer I was not drinking, nodding at an engine I did not understand. I have eaten the celebratory burger. I have gone quiet for three days over something I could not name, and then felt better after mowing the lawn, and could not explain that either.

At some point I started writing it all down. Why the garage matters more than it should. Why he eats double the pizza when you're watching, which is a real documented finding, by the way. Why "I'm fine" has at least four meanings and none of them are "I'm fine."

The result is the Three Bs: Beers, Burgers and Booty. His outlet, his comfort, and the feeling of being wanted. That's it. That's the whole machine. Everything confusing he does traces back to one of those three running low, and once you can spot which one, the man becomes embarrassingly easy to read.

This book is for the women who love these creatures and would like the manual that should have shipped with them. It is not therapy. It is not a lecture. Nobody will ask you to journal. It is the funny version of the truth, which in my experience is the version people actually remember.

He is simpler than you think. He is also trying harder than you know. Both things are true, and the book is about the gap in between.

"Field note from my wife: he wrote a whole book about why men need the garage and then asked me where we keep the stamps. The stamps have been in the same drawer for nine years."

Get the Book on Amazon

Or run the diagnostic first. It's free and only mildly incriminating.